Model: Sarah. Autumn fashion

Simplicity – 50mm and a reflector

posted in fashion

Simplicity – 50mm and a reflector

Is simplicity best or simply the easiest?
Depeche Mode

Sometimes simplicity is just right. The key, is good planning, communication and knowing how to use light and the environment to your advantage.

I had picked the location the day before and we’d talked through styling, hair and makeup in advance. In my head I’d already pictured the images in detail that I wanted to shoot – dreamy bohemic fashion images full of autumn colours. I had sent Sarah a mood board with inspiration for poses, expression and style a few days earlier. It looked like we were all set for a good shoot.

Model: Sarah. Autumn fashion portrait

Model: Sarah. Autumn fashion portrait

On the day the weather played tricks on us and went from sunny to rainy in a matter of minutes, back and forth – all day. Luckily we managed to find a slot in between the showers, just when the clouds were breaking up to reveal the sun. Just what I’d hoped for. It was perfection.

Model: Sarah. Autumn fashion portrait

Model: Sarah. Autumn fashion portrait

I put Sarah with her back to the sun to let it just touch the edge of her hair. I directed my two assistants for the shoot, Tommy and Kalle, to operate two white reflectors in front of her, and to bounce the sun back into her face and body, to get a soft but distinct light. I used my Canon EOS 5D Mark III and a Canon EF 50mm f/1.4 at around f/2, to capture their performance.

The 5D Mark III is just terrific for this type of shoot. It really captures the fine detail, the light and colours perfectly and is a joy to work with. The 50 f/1.4 is perhaps not the sharpest lens, but for dreamy fashion images like these, it is absolutely perfect and I love the perspective you get with a 50mm lens. The shallow depth of field I chose forces you to focus on Sarah and brings a new dimension to the image and really makes her stand out in the photographs.

Model: Sarah. Autumn fashion portrait

Model: Sarah. Autumn fashion portrait

With a well planned shoot and a simple setup, relying on natural light and relatively cheap and easy to pack reflectors, it doesn’t have to be more difficult than this to get great photographs to hang on your wall, put in your portfolio… or to use in a lookbook to sell a clothing collection. Get in touch for your own dreamy fashion images.

Model: Sarah. Autumn fashion portrait

Model: Sarah. Autumn fashion portrait

Model: Sarah

Styling & Makeup: Sarah Amy Eckardt

Assistants: Kalle Pettersson & Tommy Johansson

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