London Ethical Fashion Show 2014

London Ethical Fashion Show 2014

posted in fashion

London Ethical Fashion Show 2014

I don’t shoot events that often, but this was a special case. Being a fashion show set in the beautiful St Paul’s Hammersmith didn’t make it less compelling. I felt I just had to do it.

London Ethical Fashion Show 2014

Mia by Mia Nisbet, London Ethical Fashion Show 2014

The event was put together by the Ethical Fashion Collective, which is run by a group of students from the London College of Fashion. The purpose was to raise funds in support of the Rehema Project, but also to educate the public about the clothes we wear, how they are made and what the impact the production has on the workers and their families and to ultimately encourage change in favour of more ethical fashion.

London Ethical Fashion Show 2014

Nancy Dee, London Ethical Fashion Show 2014

Six industry professionals from designers to journalists also took part in a panel discussion to talk about how fashion should change to become more ethical.

Cock & Bull, London Ethical Fashion Show 2014

Cock & Bull, London Ethical Fashion Show 2014

At the night, over 30 ethical brands took part in the show, with 134 looks in total, being shown by over 30 models. These are just a few of the images I grabbed during the evening.

London Ethical Fashion Show 2014

London Ethical Fashion Show 2014

To capture the event I opted for my trusted Canon 5D Mark III, a 70-200 and a 580EX II Speedlight. With rather low light conditions I had to push up the ISO a bit to keep pictures looking sharp and crisp.

Riz Boardshorts, London Ethical Fashion Show 2014

Riz Boardshorts, London Ethical Fashion Show 2014

Allenomis, London Ethical Fashion Show 2014

Allenomis, London Ethical Fashion Show 2014

Brands: Liora LasselleChoolipsPeople TreeLondon EthnicRuby RocksMia by Mia NisbitFaye DonaldNancy DeeJosé HendoBetty and BettsJaded LondonKomodoMonkee GenesCock and BullArther and HenryFair+trueRiz Boardshorts, Reborn, Brothers we standRun and FellPlane ClothingKitty FerriraBibicoMantis WorldAllenomisPartimiVictim Fashion St, Junky Styling, MayamikoKatchabliekFeng Ho and Rella.

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